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Wellness Councils of America
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Omaha (NE)-Highsmith Inc., located in Fort Atkinson, Wisconsin, has become the first company nationally to receive the Platinum Well Workplace Award from the Wellness Councils of America (WELCOA). Highsmith, a long time leader in worksite health promotion and two-time recipient of the Gold Well Workplace Award, was honored as a result of their unparalleled dedication and innovative approach to wellness at the worksite.

Highsmith, which employs over 300 workers and is the nations leading mail order supplier to schools and libraries, became intensely interested in health and wellness over a decade ago. A 53% increase in their company health insurance premiums sparked this interest, and prompted Highsmith to "manage health care and not let health care manage them."

Today the company is a pioneer in creating healthy employees and a healthy corporate culture. From the one-mile walking trail that winds through the company property, to the multitude of classes offered through it's on-site "mini-university," it is evident that Highsmith's position as the leader in worksite wellness will not soon be in jeopardy.

After leading the way in worksite wellness for so many years, it is only appropriate that Highsmith be the inaugural recipient of the Platinum Well Workplace Award. Says WELCOA president David Hunnicutt, "From CEO Duncan Highsmith to forward thinking HR VP Bill Herman to each and every employee, Highsmith is really what workplace wellness is all about. The bottom line is this: Highsmith, Inc. is a gem of a company with a remarkable approach to workplace wellness. That's why we've selected them as the best of the best."

Becoming a Platinum Award winning company is only achieved through hard work and dedication. Companies must first achieve the Gold Well Workplace status. This Gold achievement is no small undertaking, requiring installation of comprehensive programs that produce measurable results and are an integral part of the business.

In surpassing the Gold standards, Platinum winners must forge new ground in worksite wellness, creating their own visions that eclipse the standards set by WELCOA. They must pave new avenues toward wellness and show an unwavering commitment to building and maintaining world class wellness programs.

Even now, Highsmith is back in the lab, cooking up a new plan to further develop their "human potential." Their plans are always highly guarded, but certainly they will be cutting edge, and will incorporate continual support and encouragement as part of employee development.

This unrivaled dedication to health promotion is summed up when Herman says, "We think the terms "wellness" and "employee development" are interchangeable. Job
satisfaction career pathing, learning, balancing work/life responsibilities, how one feels about ones self and the job that's being performed coupled with physical and emotional
well-being can all be integrated."

Indeed, Highsmith has a unique and unwavering approach to worksite wellness worthy of the utmost recognition. Says Hunnicutt, "From our perspective, Highsmith, Inc embodies the true qualities of the Platinum award winner. Initially focusing on the physical elements of health and well being, Highsmith engaged employees in losing weight, quitting smoking, and increasing physical activity-all important and noble pursuits. Today Highsmith has expanded its definition of wellness to now include total employee development. This concept includes creating healthy jobs by utilizing employees' true gifts and talents, engaging them in their jobs, and empowering and supporting them to be the best they can be."

Contacts:
Bill Herman
Highsmith Inc.
920-563-9571

Bo Abresch
Wellness Councils of America
Phone: (402) 827-3590
Fax: (402) 827-3594
Email: babresch@welcoa.org