Stop & Go Grocery Guide

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Using the same coding principles as the best-selling Stop & Go Fast Food Guide, the purpose of The Stop & Go Grocery Guide is to help you purchase and eat more whole foods.

Just Follow the Colors

With the assistance of a team of nutrition experts, a set of rules and guidelines was created to classify foods according to their nutritional value. These classifications are based on the nutrition information from each food and follow the Red, Yellow, and Green coding system.

Red foods = Hit the brakes!

Foods that are colored red earn this color because they are considered to be the least healthy within a food category. They may contain a lot of sodium, trans fats, saturated fat, refined flour, sugars, or a lot of additional processing. Just over 60% of the foods in this guide are colored red. That's because a majority of the most popular grocery store foods are not very healthy.

Yellow foods = Exercise caution!

Foods that are coded yellow are better than the red ones, but fall short of being considered a green food. About 20% of the foods in this guide are coded yellow.

Green foods = You're eatin' healthy!

Green foods are the best and should be the primary source of dietary intake. Obviously fresh produce, nuts, seeds, and whole grains are coded green, but so are foods made with substantial whole grains, fruits, vegetables, and healthy oils. Green-coded foods include vegetable pizza, many frozen foods, canned foods, and prepared dinners with ample whole foods such as vegetable stir-fry. Green foods are low in saturated and trans fats, they don't contain excessive amounts of sodium or cholesterol, and they are relatively low in calories compared to yellow and red foods. They are actually good for you and should be eaten every day.

Make It Look Like Your Own!

Interested in personalizing Stop & Go Fast Grocery Guide with your organization's name and logo? Simply contact us.


Phone: 402.827.3590


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Logo Color OptionsQuantity/Cost (per book)
  500-999 1000+
1-color logo (e.g. black only) $0.45 $0.35
2-color logo (e.g. black + red) $0.60 $0.40
Full-color logo (e.g. black + red + blue) $0.85 $0.55
Minimum order of 500 guides required. A one-time $59 set-up fee will apply.