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Director of Sales and Marketing (WELCOA)

Wellness Council of America (WELCOA)

Employer: The Wellness Council of America (WELCOA)
Department: Sales
Reports to: CEO
Effective Date: 10/2/2017


Manages and expands business relationships with prospects and large clients; Develops and implements strategy, sales plan, and forecasts for overall business development, sales, and account management for all of WELCOA’s products. Responsible for developing strategies for each of WELCOA’s lines of business and executing plan to grow membership using reseller distribution channels, brokers, healthcare organizations and growing individual memberships.

Duties & Responsibilities:

  • Generates and develops new business to meet specified goals.
  • Develops customer relations including but not limited to sales leads, research, cold calling, qualifying leads, developing leads, and customer service.
  • Develops and implements a sales action plan with objectives and strategies to increase revenue and aggressively acquire new accounts.
  • Grows existing accounts and prospective clients to full potential and generates maximum revenue on a long-term basis.
  • Attends conventions, conferences, and trade shows as needed; prepares post-event reports and analysis.
  • Analyzes existing and anticipated client needs and promote company services to fill such requirements.
  • Understands prospective client’s culture, product portfolio, competitive position, financial state, investment plan, organization structure and key decision makers.
  • Performs other related duties as assigned by management.


  • Bachelor’s degree (B.A.) in related field or equivalent.
  • Four plus years sales management experience or equivalent.
  • Ability to create sales results in a complex sales environment.
  • Excellent written and verbal communication skills.
  • Proven leadership and business acumen skills.
  • Well-developed negotiation, project and account management skills.
  • Demonstrated ability to make successful presentations to individuals and/or groups at all levels of an organization.
  • Ability to work independently and as a member of various teams and committees.
  • Strong organizational, problem-solving, and analytical skills.
  • Creative, flexible, and innovative team player.
  • Excellent problem resolution and consultative sales skills.
  • Proven ability to handle multiple projects and meet deadlines.
  • Strong interpersonal skills.
  • Proficient on Microsoft products, Salesforce experience a plus.


  • Customer Service­ – Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
  • Oral Communication –Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
  • Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
  • Business Acumen Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
  • Strategic Thinking – Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
  • Adaptability – Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.

Download Job Overview

To apply, please email your cover letter and resume to:

Tom Christensen
President | Owner | Chief Talent Scout
C.H. Thomas Search, LLC
(402) 885-7560

The above is intended to describe the general content of and requirements for the performance of this job.  It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements.  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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Date Posted
October 9, 2017
Job Type
Omaha, Nebraska

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