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Following Fads Won’t Find You Solutions

BY: Maggie Gough

As the work of corporate wellness continues to expand in scope, seasoned professionals may find themselves wondering, “Is this a job for me? Am I equipped to deliver on this?” The answer from WELCOA is a resounding “YES!” Why you? Because your CEO is in an ice bath.

On Jan 3rd, 2023, the New York Times reported that the ice bath is quickly becoming one of the hottest places to network. The article highlighted the story of one CEO who held an executive meeting in an ice bath to help solve his company’s problems related to employee turnover and retention.

Solving the problems that today’s businesses and employees face will take a vulnerable, strategic, consistent focus.

Why Following Fads Doesn’t Work

Solving the problems that today’s businesses and employees face will take a vulnerable, strategic, consistent focus. Forgive us if we don’t think an executive team ice bath session will get the job done. There will always be a new fad like spa networking (also highlighted in the article) that will distract us from the evidence-based solutions that drive sustainable, strategic change.

The Solution We Need

The world needs leaders who intimately understand the needs of employees and who are willing to roll up their sleeves to get it done. That’s where you, the wellness professionals, come in. Together, we’ve been doing the work of employee wellness for many years. We have hard-won wisdom and humble awareness regarding the ways we have missed the mark. In short, we all have A LOT to offer.

WELCOA has seen evidence that professionals in our industry are rising to the challenge and equipping themselves to be the solution. The WELCOA Subscriber community has invested thousands of hours in training over the past five years. Last year there was a 237% increase in Subscribers achieving the coveted WELCOA Faculty status, which requires approximately 24 hours of training. This tells us that wellness professionals are eager and ready for the challenges ahead and aren’t chasing fads to make it happen.
The data shows that designing work for employee well-being is an effective practice and discipline.

Finding Your Solution

For three decades, WELCOA has collected data about how businesses intersect with and impact employee well-being. The data shows that designing work for employee well-being is an effective practice and discipline. It has a core methodology that can be taught to any professional and implemented by any organization. And the best part is you don’t need costly memberships to the ice bath club for your executive team to make solid progress.

Leaders that choose to forego the fads and commit to a proven process and methodology are the ones that will make history in human thriving and workplace well-being. We’re here to help you make that move and support your success.


Making Your Move

Making Your Move

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Maggie Gough
ABOUT THE CONTRIBUTOR Maggie Gough
Serving a variety of populations in a multitude of industries, Maggie understands the complexity and depth of the corporate wellness industry and the needs of the professionals and employees they support.