The U.S. Surgeon General Dr. Vivek Murthy recently released a Surgeon General’s Advisory on the Mental Health and Well-Being of Parents, highlighting the urgent need to better support parents, caregivers, and families to help our communities thrive.
Your Welcoa membership has expired.
The Frantic Rise of Consumer Wellness: Combat the Craze or Ride the Wave?
BY: Sara Martin, MS // CEO • WELCOA
& Heath Shackleford // Founder • Good.Must.Grow.
& Heath Shackleford // Founder • Good.Must.Grow.
Wellness is currently en vogue, and in a very big way. Companies of all kinds want in on the gold rush. To put things into perspective, the global wellness economy is currently valued at $4.5 trillion, based on 2018 data. The vast majority of this value is generated by consumer products versus corporate solutions.
What does this tsunami of consumer wellness solutions mean for the corporate wellness industry? Well, it’s not all good news. In this viewpoint from Employee Benefit News, WELCOA CEO Sara Martin, and her co-author Heath Shackleford, Founder of Good.Must.Grow., discuss the challenges consumer wellness products and services create for workplace programs, as well as what we can all learn from them to better engage our workforces.
Read the full article here.
ABOUT THE CONTRIBUTORS
Sara Martin, MS // CEO • WELCOA
Sara has launched award-winning wellness programs and engineered work environments to create cultures of health across multiple industries. At WELCOA, her role is to ensure you continue to have access to the best products and information so you can achieve your professional and personal wellness goals.
Heath Shackleford // Founder • Good.Must.Grow.
Heath Shackleford is an experienced marketer, social entrepreneur and national thought leader with 20 years of varied experience and a master’s degree in mass communications. Earlier in his career, he led strategic communications campaigns for global brands such as Arthur Andersen, Deloitte Consulting and Northwestern Mutual while with top-ten PR firm Ketchum in Chicago. He also has a decade of experience successfully promoting organizations that improve society through the delivery of health and wellness programs to millions of Americans. He’s made the rounds as a sports writer, an adjunct professor and even has experience in such things as hip hop songwriting and calf scrambling (just ask and he’ll explain).
Related Posts
Health equity (or lack thereof) impacts multiple dimensions of personal well-being and can have a dramatic effect on employee job satisfaction. But what exactly is health equity? What does it look like in the workplace, and how can organizations work to become more equitable when it comes to employee health and wellness? In a special…
Once viewed as a rare perk, working from home (WFH) became necessary for many during the pandemic. Despite the benefit’s popularity among many workers and businesses, some organizations have reverted their WFH policies amid fears of losing productivity and collaboration, replacing flexible and remote work arrangements with in-person mandates. In his article “Rethinking Group Insurance…
