Everybody. Everyday.

The term “Physical Activity” can mean different things to different people. For one person it might mean running five miles a day—for another it might mean chasing their kids around house to get the TV remote back. No matter what your level we all know that we need to have some physical activity in our lives. Now, getting into a physical activity routine doesn’t just start with buying some gym membership and trying to get fit through what I like to call “membership osmosis.” You have to understand why it is important and want to make it a lifestyle change. This campaign provides the tools and support necessary to begin making a conscious and deliberate choice to be active everyday.