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An important requirement of leading a healthy company is communication. To be effective, the CEO must communicate the importance of wellness to employees and make it a priority throughout the company. There are a variety of channels that can be leveraged to create communications campaigns within any type of organization. The first and, perhaps most basic way that the CEO can communicate the importance of wellness to the rest of the organization is through written correspondence—specifically, through emails, letters, memos, or other company publications.
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